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PODATURPET
Developed & Maintained by MuraRaj Technologies
Global design study · 2026

The lungi, reimagined.

A new utility-led direction for customers in the USA, Canada, UK, Europe and beyond—combining woven identity with secure closures, useful pockets and styling for travel, leisure and city life.

Modern utility lungi styling concept for a global city
Original concept visual
What changes for a global audience

Familiar comfort. More everyday confidence.

These ideas explore how the lungi could fit more wardrobes without losing its woven character.

Adjustable waistA simple buckle or elastic system for easier sizing.
Secure closureSnaps help reduce worry while walking or travelling.
Zipped pocketA protected space for a phone, card or keys.
Optional inner shortAdded coverage for movement and active use.
Step by step modern lungi wearing concept
How to wear

Four simple moves.

1. Step in and centreKeep the side pocket on your preferred side.
2. Adjust the waistSet a comfortable fit using the waist control.
3. Wrap and snapBring the front panel across and secure the closure.
4. Check movementWalk, sit and use the pocket before going out.
Modern Lungi innovation concepts

Traditional comfort. Modern function.

Explore adaptable Modern Lungi concepts with Classic, City, Active, Travel and Cold Climate modes—plus three focused prototype directions.

பாரம்பரிய சுகத்தை பாதுகாத்து, இன்றைய வாழ்க்கைக்கு ஏற்ற ஐந்து நவீன லுங்கி பயன்பாடுகள்.

Explore Modern Lungi ideas →
Three short videos planned

Built for quick customer interaction.

These 8-second clips are ready to generate after Runway is connected. Exact prompts are included with the website files.

VIDEO 01 · 8 SEC

Global City Reveal

Walk, turn, then close-up on the adjustable waist and secure pocket.

VIDEO 02 · 8 SEC

How to Wear

Centre, adjust, wrap and snap—shown in a clean studio sequence.

VIDEO 03 · 8 SEC

One Lungi, Many Lives

Fast travel, winter, resort and streetwear transitions.

Buyers · brands · distributors

Which concept would your customers wear?

Send the concept name, target country, preferred colour and estimated quantity. Our team can discuss samples, current capability and commercial terms.

Concept transparency: These are exploratory design visuals. Final materials, construction, samples, availability, price, minimum quantity and export arrangements must be confirmed before ordering.